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What's new from Apple in 2023? iPhone 15, Apple Watch 9 and Ultra 2, USB-C port...

What's new from Apple in 2023? iPhone 15, Apple Watch 9 and Ultra 2, USB-C port...

The Apple 2023 conference brings truly revolutionary changes. iPhone 15, which heralds a new era in mobile technology, will be available soon. But it is not everything! The new versions of the watches, Apple Watch 9 and Apple Watch Ultra 2, also bring numerous improvements. Let's discover together what exactly we can expect from Apple in 2023.

  • The new iPhone 15 and iPhone 15 Plus from Apple are phones with a USB-C port, a unique design, a powerful camera and a Super Retina XDR screen. The main camera has 48 MP and 3x optical zoom. The A16 Bionic processor ensures fast and efficient work. The phones are water and dust resistant and available in various colors.
  • iPhone 15 Pro and iPhone 15 Pro Max are lightweight phones made of aircraft-grade titanium, with advanced cameras, performance thanks to the A17 Pro chip and a modern USB-C connector for fast data transfer. Their work is dictated by the A17 Pro processor.
  • Apple Watch Ultra 2 offers performance thanks to the SiP S9 chip, double-tap as a control gesture, a bright display and the ability to use Siri without an internet connection. It can even be used underwater.
  • Apple Watch Series 9 is a watch with the SiP S9 chip, a brighter display, faster Siri, and the ability to find your lost iPhone. Works even without internet.

Apple is introducing a revolution in ecological standards. For the first time, customers can choose device models that are carbon neutral. This is a milestone in the implementation of Apple 2030 plan, which assumes achieving carbon neutrality in all aspects of the company's operations. This is a great opportunity to enjoy modern technology while taking care of our planet.


iPhone 15 and iPhone 15 Plus - camera design

iPhone 15 and iPhone 15 Plus - camera design

Premiere of iPhone 15 and iPhone 15 Plus - innovations and performance

On September 12, Apple presented its latest creations to the world: iPhone 15 and iPhone 15 Plus with a built-in USB-C port. The new models are distinguished by a uniquely colored rear glass, matte texture and a new edge of the aluminum housing. With a powerful camera, efficient processor, Dynamic Island and Super Retina XDR display, these phones will raise user expectations to a new level.

The main camera with a resolution of 48 MP allows you to take photos in super high quality. The 3x optical zoom allows you to get closer to your objects with even greater precision. Portrait photos also get a new lease of life thanks to greater sensitivity even in low light. The new A16 Bionic processor guarantees that iPhone 15 and iPhone 15 Plus will work quickly and efficiently even during intensive tasks, while saving energy. The Super Retina XDR screen reaches a peak brightness of 1,600 nits, and in full sunlight even 2,000 nits. The back of the phone is saturated with color and etched, and the front display is reinforced with a Ceramic Shield layer. The phones are also water and dust resistant.

iPhone 15 and iPhone 15 Plus are available in five attractive colors: pink, yellow, green, blue and black. Pre-sale starts on September 15, and products will be available from September 22.

iPhone 15 Pro and iPhone 15 Pro Max - colors

iPhone 15 Pro and iPhone 15 Pro Max - colors

iPhone 15 Pro and iPhone 15 Pro Max - titanium construction

The debut models of iPhone 15 Pro and iPhone 15 Pro Max will provide users with the latest technology in the lightest version. Made of aircraft-grade titanium, the phones combine durability and lightness. The camera system has undergone a significant upgrade and is now equivalent to seven professional lenses. The cameras are distinguished by new solutions: a 48 MP main camera, Night mode, intelligent HDR and a telephoto lens with 5x zoom (available only on iPhone 15 Pro Max). You can choose from three focal lengths and enjoy even greater creative freedom.

The new generation of iPhones also brings efficiency and work to a completely new level. Thanks to the A17 Pro chip, the industry's first with 3-nanometer technology, iPhone 15 Pro and iPhone 15 Pro Max bring even more power. The CPU is 10 percent faster and the GPU runs up to 20 percent faster for an amazing gaming experience. These new features make iPhone 15 Pro and iPhone 15 Pro Max great for both entertainment and work. Thanks to the A17 Pro chip, you can also record better videos even in low light and in Action mode.

Last but not least is the USB-C connector on iPhone 15 Pro and iPhone 15 Pro Max. This modern solution allows you to charge multiple devices using the same cable. Additionally, iPhone 15 Pro and iPhone 15 Pro Max support the USB 3 standard, which translates into up to 20 times faster data transfer, which is perfect for professional creators.

Pre-sales will begin on Friday, September 15, and products will be available from Friday, September 22.

Apple Watch Ultra 2

Apple Watch Ultra 2

A revolution in the world of watches - Apple Watch Ultra 2

Apple Watch Ultra 2 is a continuation of the very popular Apple Watch series. However, this time the company has gone a step further by introducing many new features and improvements. This device has everything that users love about the Ultra model, but also many other attractive features.

The latest Apple Watch features the all-new SiP S9 chip, which delivers incredible performance. This chip, specially designed by Apple, is the most powerful chip ever used in Apple Watches. Thanks to this, the device operates smoothly and quickly, which allows you to comfortably use all its functions.

One of the most interesting new features in Apple Watch Ultra 2 is the double-tap function. Thanks to this gesture, users can control the watch in an intuitive way, without having to touch the screen. Double-tapping the index finger on the thumb of the hand on which the watch is worn allows you to quickly and conveniently perform many actions, such as stopping the timer, playing music or even taking photos.

Apple Watch Ultra 2 has an extremely bright display, reaching a maximum brightness of 3,000 nits. The new face, called Modular Ultra, uses the full potential of the display by presenting information in real time. This is a perfect solution for lovers of sports, outdoor trips or water activities. You can take Apple Watch Ultra 2 for kitesurfing, wakeboarding or even recreational diving to a depth of up to 40 meters. The watch also introduces a new function - the ability to process queries to Siri on the device. Thanks to this, even without an Internet connection, you can get quick answers to questions and control various functions of the watch.

The new Apple Watch Ultra 2 will be on sale from Friday, September 22.

Apple Watch Series 9

Apple Watch Series 9

Apple Watch Series 9 - combines modernity with ecology

With the new SiP S9 chip, brighter display, faster Siri, Apple Watch Series 9 becomes the new standard in the world of watches. The "Nine" is powered by a completely new SiP S9 system, which increases the level of performance and functionality of the watch. The chip also supports a new double-tap gesture that allows users to control the watch even more conveniently.

Thanks to its advanced display architecture, Apple Watch Series 9 can achieve screen brightness of up to 2,000 nits, which is double the increase compared to the previous generation. This means that the screen is readable even in strong sunlight. However, in dark rooms you can easily adjust the brightness so as not to disturb others.

Apple Watch Series 9 also offers much faster and more versatile Siri. Now it can work without internet access, which means faster and more precise answers to your questions. Another interesting option? Accurate Finding - The watch can help you find your iPhone, no matter where it's hidden. This solution is based on Ultra Wideband technology, which makes it even more precise.

The latest version of Apple Watch can be ordered now, and sales will start on September 22.

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